A website is a gateway to your business. It’s the place where people build their first impressions about your company. If you have an existing website that you wish to improve on, or if you are planning on developing a new one from the scratch, there are some features you need to look out for. These elements will make sure that your website gets you all the attention and sales your business deserves.
If you want to make the website look good, and grab attention, you need to include powerful visuals. These visuals need to be linked to the subject matter you are talking about in that particular page, and should relate to your industry too. You can include photographs, videos, diagrams, charts, etc. so that people can understand your company and your work better. You will be able to find this visual data on the Internet (but don’t copy it!), or you can create them yourself. While planning the visuals of your website, you should also make sure that you take the screen resolution into consideration. Most computers have a resolution of 1024 x 768, and you should maintain it that way.
Once you employ SEO, your website will turn up on the pages of search engines, thereby ensuring your popularity and increasing your sales or revenue.
1. The look matter the most
The appearance of your website has a lot to do with how successful your website becomes. After all, if your website looks like something that was made in the 80s, people might not really want to do business with you. You need a website that has a clean, distinct look. This does not mean you should use a lot of colors, or over-crowd the website. You just have to make it look organized, and accessible.If you want to make the website look good, and grab attention, you need to include powerful visuals. These visuals need to be linked to the subject matter you are talking about in that particular page, and should relate to your industry too. You can include photographs, videos, diagrams, charts, etc. so that people can understand your company and your work better. You will be able to find this visual data on the Internet (but don’t copy it!), or you can create them yourself. While planning the visuals of your website, you should also make sure that you take the screen resolution into consideration. Most computers have a resolution of 1024 x 768, and you should maintain it that way.
2. Make sure your site is useful for visitors
If you want to make your website more usable, you have to design it keeping the customers in mind.
- The website should make sure they include all the important data and information your customer would need. The text has to be readable, and it should be simple to understand for your target audience. In fact your website should be structured around the content. This is what people are visiting your website for, after all.
- Make sure that the content is short, simple while being unique and full of substance. The more information and value you can present through your content, the more visitors will be returning to benefit from it. It’s best for you to hire a professional to do the task of writing the content for you. You should also update this content regularly, so that the customer is assured of your professional nature.
- You should also make sure that there is not a lot of scrolling involved. Do not put too many pictures or videos in the website, instead of adding short, understandable text.
All the above pointers are entirely dependent on the purpose of your website. For instance, if your website is selling clothes, jewelry, or such, you should not focus on the text as much as you focus on the pictures, and other visuals. If you are selling a service, you need not focus on maintaining a comments section that much, but if you are selling books or other goods, you have to make sure there is an active comments section.
3. Search Engine Optimization is cruicial
When you design a website, your primary purpose is to reach out to people. Most people find companies and websites through search engines. If you want your website to show up on the search engine pages, you have to make sure that the website is search engine optimized. In fact, SEO should be part of your overall marketing strategy. It can bring targeted audience to your website.Once you employ SEO, your website will turn up on the pages of search engines, thereby ensuring your popularity and increasing your sales or revenue.
4. Security is important
If you want to make sure that your customers trust you, and want to employ your services again, you have to do all you can to earn their trust. This means that you should take all precautions against leaking the information they have provided you with. If you are selling goods, you should certainly employ a third-party to handle the credit card payments, and enable secure-surfing.
5. Mobile Compatibility
As a significant proportion of people are using smart phones to access websites these days you need to ensure your website is mobile compatible. By making sure your website is easily accessible over mobile you can increase your visitors as well as earnings. In case your target audience is young and tech savvy, don’t just settle for a website that works on mobile – design a website that is optimized for mobile.
A killer website can take your business to new heights. In this day and age, it is incredibly easy to create a website that attracts and retains attention. You just need to take the necessary steps. Hiring a professional website developer or using top-notch website building tools, such as BloomTools, is a prudent and wise decision.
